As O’Reilly distributes “Beautiful Code”, it would make sense to ask them to publish “Beautiful Django”. Asking a large publisher to work with us would expose the book to a wide audience, but would mean that the royalties (and thus the funds for the DSF) would be limited. It would also be incompatible with a crowdsourcing campaign.
If our ambition is to donate a significant profit to the DSF, then self-publishing, or publishing with a small, independent publisher (who pays larger royalties) may be a better strategy.
We need to crunch some numbers to assess which option is the best. If you have a proposal that may be of interest to us, we’d love to hear from you!